THE IMPORTANCE OF SOCIAL MEDIA TO AGRIBUSINESS ORGANIZATIONS
/Tomorrow I’m meeting with the Class 40 Fellows of the California Agricultural Leadership Foundation. Our topic will be the importance of social media within and across their organizations. These agricultural leaders have been working together for 18 months and recently returned from a trip to Turkey and Israel -- they are critical thinkers about new ideas and take a global perspective. My goal is to share interesting and valuable resources that will help them think about social media in the future of their organizations. A major point will be the value of sharing and making ideas accessible. So, to practice what I preach, I’m sharing the resources here. Examples of Benefits
- Companies using social media are making more money, says McKinsey
- The Egyptian Behind #Jan25: “Twitter Is A Very Important Tool For Protesters”
- Google SayNow & Speak2Tweet
- Japan Relief Efforts - crowdsourced map Crowdsourced Radiation Map Of Japan
- How Facebook Users Reacted to the Japan Earthquake & Tsunami [ANIMATED GRAPHIC]
- Facebook Stories (Click through to themes, including natural disasters)
- Crowdsourcing a Better World
Examples of Burdens
- Red Cross Does PR Disaster Recovery on Rogue Tweet
- When the Marketing Reach of Social Media Backfires
- Technology or the People? Hootsuite makes changes
Interesting Sites for Agribusiness Leaders
Policy & More Info
Do you have additional links that might be useful to this group of Agribusiness Leaders? I expect some of the participants will be sharing their examples in class, and I hope, here.
