She follows the companies, workers, and social systems engaged in the growth of gig work. Upwork, Uber, Mechanical Turk, Gigster, Managed by Q, Postmates, Handy, and many others provide the backdrop for her analysis. She takes us through the growth of gig work through to late 2017.
Human and Nuanced
Where she considers the reality of expert Turkers (a term for the crowdsourced workers on Amazon’s Mechanical Turk platform), she offers the story of Kristy Milland (see a short form version in Wired) as she sets a goal of earning $100 a day, but at a physical cost given repetitive stress injuries. Milland eventually becomes an advocate for workers, considers starting a gig-work cooperative, and by the end of her story has been admitted to two law schools. The example allows us to see the realities of the system, and the thought process of smart and savvy Milland as she tries to build a new way of working.
The story of the founding, pivoting, and growth of Managed by Q was all new to me. “The first platform for office management” started as an idea as a platform for office management tasks (cleaning, facilities, etc.) using subcontractors, but moved to a regular employee model. This was prompted when Starbucks executive, Dervala Hanley, introduced co-founder, Dan Teran, to the book, The Good Jobs Strategy, by Zeynep Ton. Unions, employee safety nets, and government perspectives all flow through the case. (Managed by Q now has a hybrid model as they scale - back to using subcontractors in some areas. By Kessler's last visit with Teran, 1000 employees are noted and 220 of their hourly employees had just received stock grants.)
These are just two of the detailed examples she follows. Kessler thanks her sources in the Acknowledgements section and I add my thanks here. The time and honesty they offered let us all be better prepared for the future.
The variety and depth of Kessler’s examples offer a window into the issues we all should have in mind as we plan our own engagement with independent work and workers. Definitions of employment are up in the air as are questions of how best to educate people for our futures of work. Reading Gigged allows you to see many of these issues in context.
Kessler offers her own conclusion via the Epilogue:
- Thriving in the Gig Economy: How to Capitalize and Compete in the New World of Work by Marion McGovern
- Gurus, Hired Guns, and Warm Bodies: Itinerant Experts in a Knowledge Economy by Stephen Barley and Gideon Kunda
- Lead the Work: Navigating a World Beyond Employment by John Boudreau, Ravin Jesuthasan, and David Creelman