John Sawyer and I had the opportunity to flesh-out ideas on how to trigger innovation in today’s relatively abstract world.  Published this week in the Ivey Business JournalChanging Perceptions – and Triggering Innovation” extends my discussion of physical objects and innovation to include some practical advice:

 Stop Look Listen Illustration


  1. STOP: Reflect on what’s new. Is there an opportunity to use what you have in order to do something different?
  2. LOOK: Use analysis and experiments to highlight concrete differences in strategies or products.
  3. LISTEN: Create concrete opportunities for innovation.


Take a look and feel free to comment here, or on the Ivey site.  We think we’ve provided some interesting examples to stop, look, and listen to.

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