You see in 3D, and the future of work requires that all of us, not just organizational leaders, think (and act) in 4T. We all need fluency in how to craft our work and integrate all of our talents, technology, and techniques as we work toward the targets of whatever our work is. No silver bullets (Brooks 1987): relying on the dimension we’re most comfortable with or have at hand. The marketing trope (e.g., Toncar and Munch 2003), Seeing in 3D, Thinking in 4T, is due to the value of this process being bottom-up (employee initiated) versus top-down (employer initiated). This is an approach to work that needs to be top of mind for everyone as we focus on broad workforce participation and augmentation of human work via AI.
"Terri's depth and breadth of expertise is sometimes belied by the many ways she makes her detailed research and conclusions so accessible. An engaging speaker, she articulates her three-dimensional model of people+technologies+organizational processes in such a way that both the big picture and the specific opportunities are illuminated. I try to take in her presentations every chance I get!”