Can Big Data Give Us Internal Insights?
What if we could turn the power of Big Data (e.g., analyzing petabytes of data to understand customer needs like EBay does) on our own organizations? For example, what if instead of a search engine we had a confusion engine -- something that would show areas of our organizations where processes and/or people are confused?
What if we could do the same thing with the structured and unstructured data of our organizations?
“We have a fairly large development organization. We establish formal [key performance indicators] to think about our time to market. Then we ask, “are the systems connected to track the time spent working on an initiative, the time spent doing the development, and the time spent doing sales and deployment?”