John Sawyer and I had the opportunity to flesh-out ideas on how to trigger innovation in today’s relatively abstract world. Published this week in the Ivey Business Journal “Changing Perceptions – and Triggering Innovation” extends my discussion of physical objects and innovation to include some practical advice:
- STOP: Reflect on what’s new. Is there an opportunity to use what you have in order to do something different?
- LOOK: Use analysis and experiments to highlight concrete differences in strategies or products.
- LISTEN: Create concrete opportunities for innovation.
Take a look and feel free to comment here, or on the Ivey site. We think we’ve provided some interesting examples to stop, look, and listen to.