Shapiro and Varian are hardcore economists with important translation skills. Both started as academics, but Varian is now Chief Economist at Google. Margo Beth Fleming, then an editor at Stanford University Press, recommended Information Rules: A Strategic Guide to the Network Economy to me as the style of book I might try to write. Approachable book about complex issues.

About my Fall Reading List: Some of these books are new for 2017. Others, published before 2017, may be even more important now than they were when first published... at least for me. You'll see a clear focus on the future of work, as well as some heavy hitting general management books. Some link to my earlier reviews, others I'll just share what I was looking for and what I found. If these sound good to you, here is a set from prior years. 

I'm trying something new and will be posting one a day. How long will this take? Depends on how fast I read! I started the list early in the summer, but still have a few in the hopper. Here is the full list if you can't wait. Disclaimers: Where I have received a free copy, I have also purchased at least one more. I am using affiliate links.