Guy Kawasaki's Enchantment
Maybe it's my personal situation that makes Guy Kawasaki's Enchanted so enchanting, or maybe it's all about the book. Regardless, Enchanted made me take action. My situation may be like many people who will be drawn to this book: I'm looking to inspire and persuade people about ideas. I've just finished my own book (watch for The Plugged-In Manager this Fall) and am constantly working to find better ways to make the ideas sing across types of organizations and levels within organizations. The first thing Enchanted did for me was to help me create my personal position statement: Help people work with technology. That positioning statement is over twice as long as Guy's "Empower People," but that's the hand I've been dealt. Guy defines enchantment as "the process of delighting people with a product, service, organization, or idea" where the "outcome of enchantment is voluntary and long-lasting support that is mutually beneficial" (p. xix) -- but I think there must be a bit of spell-casting in there somewhere. If you've seen Guy talk you'll know what I mean. My first action took place on p. 35. I was so compelled to save the positioning statement in Evernote that I violated the flight attendant's admonishment to turn off all electrical devices. The rest of the book is equally compelling. Guy tends to use a Top Ten approach in his talks, but I'll stick to a Top Two in this instance. One - he invites you take an active role in working with the ideas:
- He gives an Enchantment Hall of Fame on p. 41 -- but leaves space for you to add your own examples.
- There is an excellent opportunity for a reality check on how you treat your employees on p. 156.
- The conclusion is a self-check of the ideas of Enchantment.
- He clearly identifies all the people who helped him in the process of writing the book, including an enchanting story about the cover.
- He notes that to be enchanting you should build an ecosystem/community rather than thinking that you can go it alone.
- Every chapter ends with a story of enchantment told by someone else.
- Finally, and very importantly for an academic, he cites his sources and describes the underlying research with an even hand. Robert Cialdini's work on influence appropriately gets plenty of use and the only source I felt was missing is Everett Rogers' work on innovations.